Poltrona Frau Group Extraordinary success at the Salone del Mobile, recording the best  performance ever in terms of orders

Milan, 8 May 2014 – At its meeting today the Board of Directors of Poltrona Frau S.p.A. approved the Group's interim management report as at 31 March 2014.

Lastly, note the Poltrona Frau Group’s enormous success at the Salone del Mobile, Rho Fiera, where visitors from all over the world discovered a stand organised like a campus: three uniquely different constructions reflecting the identities of each brand and a common lounge area that interpreted the distinguishing features of each. 
The public marvelled at Michele De Lucchi’s layout design for Poltrona Frau, which through a series of delightful homely settings emphasised the concept of LeathershipTM. Leather, Poltrona Frau’s material of choice and the baseline ingredient of a unique heritage that encapsulates history, sophistication, comfort and prestige, and 13 new products to elegantly furnish everyday life at home and at work.


The Japanese architect, Sou Fujimoto, designer of the Serpentine Gallery Pavilion 2013 and winner of the Leone d’Oro award for his contribution to the Japanese pavilion at the 2012 Biennale in Venice, came up with a concept for Cassina, for the 2014 Salone del Mobile, that brings an external setting into Cassina’s world of interiors. External influences stimulate creativity and production: this is a concept that Cassina has always maintained. In fact, the brand has always adopted an extremely open approach to working with the most talented designers, architects and experts, never putting up barriers to protect itself from outside influence. The impact of Fujimoto’s “floating forest” consequently gives immediate emphasis to this bond between Cassina and the outside world, and at the same time is redolent of the brand’s strong tradition of high level carpentry expertise, making this environment the perfect backdrop for its new collection.


Once again this year, Cappellini piques our interest and surprises us with its capacity to capture trends and signals from areas of the world and from everyday experience. Fashion as an art form plays a role that increasingly represents reality, bringing to the forefront the latent needs and the underlying currents of thoughts in opposition to the mainstream that standardises every artistic expression. Street life and street art are the new players underlying Cappellini’s concept for the Salone 2014 design. “CAP TOWN” is a setting whose form and colours depict the destructured, irregular architecture of a series of villages in the southern hemisphere.